You may remember these lyrics from a 1990′s song if you’re old enough. It was (and still is) a great tune, but I have to say that this message is still haunting some entrepreneurs and business owners today.
You see, you can be neglecting your business if you are deferring the decision-making process. Let’s not beat around the bush…I’ve seen the results of this neglect over the years in my role as a business partner. Not pulling the trigger on filling a key position in the organization; deciding not to put up a website because your customers are still calling; deciding to decide later. Sure, there are always reasons to defer decisions, but can you afford not to act?
Your competition is out there every day making decisions…some of which may leave you eating their dust. Taking risk is part of leading your business – decision-making leads to change, and change can be risky. But risk often leads to rewards. And without the rewards that come to a business, stagnation and decreased profitability can occur. Can your business afford that in this economic environment?
If not, I suggest you choose to make the tough decision that you’ve been contemplating for these past months. Don’t go it alone though – gather your trusted advisors…your operations manager, controller, attorney, CPA…vet your idea and craft your plan. Then make a choice to implement your decision…choose free will.